Web 2.0 Advertising – How Useful Is It To Broaden Your Customer-Base?
September 10th, 2009
web 2.0 advertising is the latest marketing tool that’s resulted from the increasingly interactive websites on Internet. With the emergence of social networking sites, forums, blogs, vlogs and similar features, entrepreneurs have gained access to multiple platforms for their products and services to be known without incurring much expenditure. Before discussing the advantages of web 2.0 advertising, let us take a look at the different modes of Web 2.0 that can be used for marketing.
Web 2.0 Advertising – The Types
The first way of promoting your products or services using web 2.0, is to place articles on social networking sites, forums and blogs. There are numerous social networking sites that you can use for this purpose. Bizpreneur and Bizzyblogs are among the most prominent ones. There are countless other blogs that you can use as an area for web 2.0 advertising. You can either put text only articles on these sites, or articles accompanied with pictures. You can also use video blogging (vlogging) to advertise your products. You can place videos of your products depicting their features on these vlogs. The most popular vlogs include YouTube and Google Video.
The Advantages Of Web 2.0 Advertising
The biggest advantage of using web 2.0 advertising is its potential to provide you with an enormous audience. The social networking websites and blogs receive millions of hits a day. Just imagine the number of people who can get to know about your products. If your article isn’t too loud on the selling part, most people are usually receptive to the information pertaining to products and services.
If they find your products appealing, they might mention them in their blogs or other forums that they access. Thus, your audience multiplies and your products get a significant amount of word-of-mouth publicity. Not only this, you can also create a blog for your company and to give candid opinions on your products.
People are (for the most part) honest in their praise and/or criticism. While praise carries its obvious value for you, criticism helps you improve upon the quality of your product. The areas where your products are weak, can be identified and the necessary steps taken to strengthen the them. Though it develops at a slow pace, web 2.0 advertising helps you to develop a loyal and staunch customer-base. On top of that, all this publicity is free of cost.
The Disadvantages Of Web 2.0 Advertising
Even though web 2.0 advertising provides you with a large number of loyal and staunch customers, it takes a long time before you see any sales. Also, direct marketing hasn’t caught up with this mode of advertising. You’re allowed to put only informational articles on social networking sites and blogs.
When it’s all said and done, the incredible publicity and the huge viewership that you’ll receive by placing articles about your products on the various web 2.0 based websites is phenomenal. The companies that make use of this facility, definitely have an edge over those that don’t avail themselves to this feature.
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