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If your website is not ranked well in Google, it is like you never put it up. Very few people visit the sites on the second page of Google. Being in the top ten is important as discussed in ppc bully 2.0.  If your site is not on the first few pages, it is unlikely that your web site will ever be seen – except by you and your friends!

There are many factors that determine the relevancy of your website. But no one knows exactly how much weight Google attaches to each factor. Because of this, no one can guarantee your spot in Google.

You can get into the first page of Google if you follow basic search engine optimization principles and are prepared to work hard. Here are some factors that contribute to your search results:

* Your target keyword
* How much competition there is for your chosen keyword
* The size of your website
* How well you use keywords on your site
* Number and relevancy of links linking back your website

To be on the first page of Google, make sure your website is the best for the services and products you offer.   Make your visitors loyal to your website by constantly adding value to your website. Be on top of things when in comes to your niche market.

Do keyword research and identify the keywords that you want to go for. Make sure to add these keywords in the website title and content of your website.  Do not over do this.  Mix up your keyword phrases, and make sure your text doesn’t sound stilted or un-natural.

Link back to your website as much as you can. Each links counts as a vote in your favour and is a key factor in search engine optimisation.

Although your SEO efforts are worthwhile if you have the time and energy for it, there are some things you can do if you are on a tight budget. Remember that search engine optimization results take time especially if the keyword that you have identified have a lot of competition.