How To Start A Social Networking Site

Posts Tagged ‘seo’

backlinks clinic

For any web page to be ‘ranked’ in the search engines and attract visitors it’s critical it has backlinks. When thinking about backlinks there are three elements you need to consider, the web page from which the backlinks come from, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.

The amount of backlinks

The amount of backlinks to a page is one of the key properties the search engines take into account when deciding where to position the page in the results displayed to the searcher.

The origin of the backlinks

Backlinks are like votes – the higher the number of votes (backlinks) the more authoritative the page is viewed by the search engine. But ‘votes’ cast via backlinks from trusted or authoritative pages to a page have greater influence over the search engines view of this page than backlinks coming from pages with lower ‘trust’ or authority. Real examples of trusted sources of backlinks carrying higher authority are pages in education (.edu) and government (.gov) web sites..

Google Page Rank

Backlinks from web pages with high page rank (a value awarded by Google to each page that it considers over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

Just like a label, the backlink anchor text has influence over the search engines classification of the backlink. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for results related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common mistakes

A significant number of people undermine their backlinks strategies because they focus on quantity as opposed to quality of backlinks. Having a substantial volume of backlinks to your page doesn’t automatically mean the search engines will consider your page as relevant.

How to create backlinks

So here is my tried and tested guidance for getting backlinks to your pages, good visibility in the search engine results pages and the right type of traffic to your web pages.

1. Choosing the right keywords from the beginning is critical.
2. Your objective should be to end up with a keyword cloud.
3. You should always start by identifying a key word or phrase which has a high volume of traffic.
4. The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
5. I look at words and search phrases associated with my primary phrase and build my ‘cloud’.
6. I then generate content in the form of articles and videos with backlinks with the correct ‘anchor text’ to my ‘money’ or ‘target’ page and distribute these to the various directories.
7. My guiding principle is to author content that will attract visitors and persuade them to follow the backlinks to my target pages as well as send backlinks.