Search Engine Optimization: Back to the basis

If you go to any seo or webmaster related forum you’ll see that they are full of ‘seo experts’ of al sorts and fashions asking same newbie questions. First you think it’s quite entertaining watching people calling themselves seo experts rambling about basic stuff and having no clue as to what Google Page Rank actually is. They ask you how they can improve their search engine ranking in one thread and offer quality SEO services in another.

I tend to believe that quite a large part of these self-proclaimed SEO experts are not as seo illiterate as they claim to be. They just signed in a number of quick links. But then again there really are seos out there who really don’t know pretty much anything about what they do. This is to determine if you optimize your site.

Search engine optimization or SEO for short is the process of tweaking websites in a way that will make them appear high in the search results for specific search terms known as keywords. All optimization activities can be broken down into to broad groups: onpage (stuff you do on your website) and off-page (things you do to promote your website on the rest of the web).

This is the first and one of the most important stages of SEO. First of all you need to think about what you want to achieve with your seo. For many people (too many actually) search engine optimization is a growing number of page rank, but in fact is not. Page rank is just one of the many ranking factors and by no means the most important one. There are many low PR page rank, and good competition Keywords. In addition, the page rank you see Google Toolbar PR has nothing to do with the real value of public relations. The toolbar PageRank is designed to entertain webmasters and give them some sort of metrics they can monitor (we all like stats, don’t we?). The goal of search engine optimization, page rank is not the highest position, but in the search results relative Keywords. Once you realize that you may not have to worry about your PageRank, and focus on optimizing your site really.



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